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AdWords Keyword Planner Vs Keyword Tool: Which Search Tool Wins?
As one of ClickThrough’s best paid search brains, senior PPC account executive Joe Farley has spent plenty of time with Google’s new Keyword Planner – the AdWords keyword research tool which has...
View ArticleAd Extensions and Ad Rank – What the Recent Changes Mean for PPC
Google’s Ad Rank formula now takes ad extensions into account, as well as quality score and CPCs. In this post, senior PPC account executive Joe Farley looks at the potential implications for PPC...
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4 Google Shopping Optimisation Shortcuts
Struggling to get great results from Google Shopping? Paid search manager Joe Farley shares four tips for effective Google product feed optimisation… There are many ways in which a product feed can be...
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PPC Top Tips for Using Your Promotional Calendar to Good Effect This Christmas
Joe Farley, paid search manager at ClickThrough, explains why it is important to have a promotional calendar that works with your PPC campaigns, and how this can be used to set and achieve targets...
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